If you are a business owner, an employee, or are even thinking about having a career, you have a personal brand whether you realize it or not.
Everything about you - your Facebook profile, the car you drive, the clothes you wear - are all saying something about how you live your life.
How you represent yourself to others reflects you as your brand. Do you post negative stories and rants on social media? Are you friendly with your local post office employee? Think about how you hold yourself in daily life as it directly relates to your business.
You see, if you sell mattresses for a living, you're not just selling a place to sleep. You're selling yourself too.
If you greet a customer and say "Yeah, pick any mattress, you can sleep on any of them," those people will not buy from you. If you say, "Wow, I have this one and I can tell you my back problems have lessened significantly," you just created an instant relationship with your customer and they feel more comfortable with you.
I've noticed it with my blog too. People crave human connectedness. Give it to them.
For Business Owners:
No matter what you are selling...I repeat...no matter what you are selling, you are also selling yourself.
People want to feel comfortable with who they're buying from, not just what they're buying.
You need to put a face to your brand. You need to show people there is a human on the other end of the computer screen who is trying to take their money.
It can be scary to put yourself out there, but it's imperative. If you don't have a picture of you on your social media pages and website, you are missing out on sales. 82% of people are more likely to buy a product when their CEO is active on social media.
Look at Jenna Kutcher - an Instagram legend at this point. She did an experiment where she only post